Rethink Commerce Blog

Posts Tagged ‘SaaS business’

Three Ways to Reduce Cost of Sales For Your SaaS Business

Posted on February 15th, 2016 by

Do you know how much you’re REALLY spending to acquire each new customer? No doubt you know the importance of bringing in new clients. It’s the lifeblood of your business. However, there is a point at which you can be spending too much. In fact, according to For Entrepreneurs, the high cost of sales is the second biggest cause of start-up failure. The cost of sales involves two very important calculations. The first and obvious one includes all the acquisition costs in their entirety. […]

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

3 Strategies That Will Increase Customer Acquisition and Retention

Posted on December 8th, 2015 by

It should go without saying that the first step toward having success with a SaaS business is offering high-quality products and services that add real value to your customers’ lives.

But even with great products that sell themselves, you still need effective marketing and customer relationship management to take you to step two and beyond.

Why? Well, If your prospects aren’t clear about how your product would benefit them, they may decide to go with your competitor. Or if your current customers don’t feel you value their business, they may decide not to renew. In the competitive SaaS environment, it’s crucial to use all the tools at your disposal to both gain and retain a robust clientele that is engaged with your brand and confident in the value you’re offering them. […]

Best Strategies For Upgrading Your SaaS Users

Posted on June 18th, 2015 by

Generating revenue from new customers is a critical part of every SaaS business’ marketing strategy. But in the push to build up the business through new acquisitions, many SaaS companies neglect the revenue moments provided by existing customers. […]

The Art Of Cross-Selling: What You Need To Know To Grow Your Online Business

Posted on June 15th, 2015 by

Cross-selling is a marketing strategy that has had a long history of success for brick-and-mortar businesses. It’s something we encounter every day and, most likely, don’t think twice about it. It’s the store that places the toy and its accessories in the same display or the impulse items next to the checkout stand. […]

Ways To Make Your Customer Feel Valued With Promotions

Posted on June 4th, 2015 by

The promotional offer has become a key tool for SaaS businesses and is now used at every stage of the digital commerce lifecycle, from acquisition to renewal. Promotions are powerful and persuasive. They can be the final nudge that drives a new trial subscription or turns a free subscriber into a paying customer. But, if used indiscriminately, they can also undermine your revenue strategy and value of your product. […]