Rethink Commerce Blog

Posts Tagged ‘SaaS business’

Simple Tips and Tricks to Grow Your Small Online Business

Posted on August 28th, 2017 by

Building an online business isn’t always the hardest part of being an entrepreneur. Sure, it takes a lot of work to turn your great idea into a business. At some point, though, you need to get serious about growing that business. […]

Cool Start-up Interview Series: Zingtree

Posted on March 7th, 2017 by
Recently, I had the pleasure of speaking with Bill Dettering, founder and CEO of Zingtree, a SaaS solution for building interactive decision trees, and Applian, a video downloader and screen recorder tool. While Applian has been around for 20 years, Zingtree is a new SaaS start-up that caught our attention with a successful entry in our contest for a 2017 SIIA CODiE Awards nomination fee. We wanted to learn more about Zingtree, so I had a brief chat with Bill, who’s much more than just CEO for this promising Silicon Valley company.
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Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Posted on August 24th, 2016 by

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, the work is still not over. The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. Proper strategies and communication are essential for reducing voluntary churn, but involuntary churn is most often caused by the improper tools. […]

Ways to Increase Your SaaS Renewal Rate

Posted on March 22nd, 2016 by

The fortunes of your SaaS business are inextricably tied to customer renewal rates. If you can increase renewal rates and add new customers or revenue streams, you’re more than likely to continue to grow and have success with your business. It’s a pretty simple formula in theory, but much harder to pull off in practice. The reasons why are many. Is your product priced too high? Is your customer service lacking? Are there issues with your product? It can be tough to pinpoint why your customers are bailing if you don’t know where to look, and if you don’t know what’s broken, you can’t fix it. […]

Make Things Easier with Marketing Automation for SaaS Business

Posted on March 15th, 2016 by

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automated systems, and marketing is no different. Marketing is best managed as a system, and like any system, its constituent parts must work together smoothly to ensure the successful functioning of the whole. […]

3 Reasons You Need to Think Globally to Stay Competitive as a SaaS Provider

Posted on March 11th, 2016 by

When first launching a SaaS business, it makes sense to start small and make sure your solution really works before rolling it out on a larger scale. One easy place to start is with a local audience, where you have connections and a deeper knowledge of the needs of the market. However, if you focus on a narrow audience for too long, you may be missing a significant opportunity. The unique nature of SaaS gives you the ability to reach beyond your geographic area, and even go beyond your native country to wherever software customers take you. Expanding your thinking–and market–across national borders is not just advantageous; in the competitive, global SaaS industry, it’s absolutely necessary . […]