Rethink Commerce Blog

Posts Tagged ‘revenue uplift’

A/B Testing to Increase Conversion Rates

Posted on March 25th, 2016 by

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly start hoping for hugely positive outliers, like a 100% lift in conversion rate. Sometimes, though, a test will show that changing nothing will maximize our revenue. […]

The Evolution of Commerce Automation in B2BNation Interview

Posted on February 11th, 2016 by

Raj Badarinath, the VP of Marketing and Growth Services at Avangate was a recent guest on the  B2B Nation: Smarketing series.

In this episode he shares his thoughts on the past, present, and future of commerce automation as well as revenue leakage and how to turn that into revenue uplift. […]