In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are “acceptable.”
It’s business 101 that finding a new subscriber always costs more than keeping one. However, unacceptable churn rates can cost much, much more. Keeping your churn rate as low as possible is a crucial goal for the health of your business. Unfortunately, terms like “as low as possible” are pretty subjective. What does that really mean?
Success starts with defining both parts of the question: “What is SaaS churn and what’s acceptable?” […]