Rethink Commerce Blog

Posts Tagged ‘retention’

Best 2Checkout Blog Posts of 2017

Posted on December 28th, 2017 by

2017 was a memorable year for us and for our industry, as 2Checkout and Avangate joined forces to offer the industry’s most comprehensive product and service suite in the subscription billing and eCommerce space. […]

The Path to a High-Converting Customer Retention Program

Posted on November 15th, 2017 by

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.


Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

Industry Buzz – August 2017

Posted on September 1st, 2017 by

Hi Sellers!

Looks like autumn is already claiming its territory, bringing along new business trends, consumer insights, marketing solutions and cloud strategies. As usual, we’ve gathered the most comprehensive and efficient resources out there to help your business thrive this season!

Keep on reading!


What Makes Users Stick with Your SaaS?

Posted on August 21st, 2017 by

Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies


Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a skeleton in the break room closet. It’s a “North Star Metric,” or the SaaS customer retention metric that shows you exactly what you need to do to get users to stick with your product instead of defecting to a competitor. […]

Industry Buzz – June 2017

Posted on July 3rd, 2017 by

Hi Sellers!

Happy summer! As the weather heats up, we hope your sales do too. You can ignite them further using this month’s resources, which show how to seamlessly transition to subscriptions, share new eCommerce trends and cover easy (easier) ways to generate B2B leads.

Keep on reading! […]

What is Acceptable Churn for SaaS Businesses?

Posted on April 19th, 2017 by

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are “acceptable.”

It’s business 101 that finding a new subscriber always costs more than keeping one. However, unacceptable churn rates can cost much, much more. Keeping your churn rate as low as possible is a crucial goal for the health of your business. Unfortunately, terms like “as low as possible” are pretty subjective. What does that really mean?

Success starts with defining both parts of the question: “What is SaaS churn and what’s acceptable?” […]