Rethink Commerce Blog

Posts Tagged ‘retention’

Industry Buzz – August 2017

Posted on September 1st, 2017 by

Hi Sellers!

Looks like autumn is already claiming its territory, bringing along new business trends, consumer insights, marketing solutions and cloud strategies. As usual, we’ve gathered the most comprehensive and efficient resources out there to help your business thrive this season!

Keep on reading!

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What Makes Users Stick with Your SaaS?

Posted on August 21st, 2017 by

Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies

 

Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a skeleton in the break room closet. It’s a “North Star Metric,” or the SaaS customer retention metric that shows you exactly what you need to do to get users to stick with your product instead of defecting to a competitor. […]

Industry Buzz – June 2017

Posted on July 3rd, 2017 by

Hi Sellers!

Happy summer! As the weather heats up, we hope your sales do too. You can ignite them further using this month’s resources, which show how to seamlessly transition to subscriptions, share new eCommerce trends and cover easy (easier) ways to generate B2B leads.

Keep on reading! […]

What is Acceptable Churn for SaaS Businesses?

Posted on April 19th, 2017 by

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are “acceptable.”

It’s business 101 that finding a new subscriber always costs more than keeping one. However, unacceptable churn rates can cost much, much more. Keeping your churn rate as low as possible is a crucial goal for the health of your business. Unfortunately, terms like “as low as possible” are pretty subjective. What does that really mean?

Success starts with defining both parts of the question: “What is SaaS churn and what’s acceptable?” […]

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]