Rethink Commerce Blog

Posts Tagged ‘retention rate’

Turning the Tables on Churn – 7 Proven Strategies for Increasing Retention in the Age of SaaS

Posted on January 30th, 2018 by

We get it. Customer acquisitions are sexy and absolutely necessary for a SaaS company just out of the gate, BUT relying on new customers to maintain rapid growth is unrealistic, especially once you cross the $25M revenue threshold.

Of course, you need to acquire the right kind of customers in the first place, but it’s NO COINCIDENCE that the SaaS companies with the highest growth rates also have the lowest churn. […]

5 Steps To Boost Your Customer’s Lifetime Value

Posted on September 10th, 2015 by

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Customer Lifetime Value (CLV). CLV predicts the value of revenue that you’ll receive from a customer over his lifetime. Once you know that value, you know how much you should spend on marketing and customer acquisition . Determining CLV is especially critical to SaaS providers, because of the complexities in determining customer acquisition costs from, for example, freemium models and variable subscription rates. […]