Rethink Commerce Blog

Posts Tagged ‘renewals’

Conversion Contest – Announce the Winner

Posted on June 22nd, 2015 by

In celebration of International CRO Day, we launched a contest asking all of you to share your conversion optimization stories for a chance to win an Apple Watch. We were very impressed with the creative conversion tales you told, and deeply appreciate that so many people took part in the contest. Everyone who participated shared valuable insights on optimizing all phases of the digital commerce lifecycle, including acquisitions, upgrades, and renewals. We enjoy learning about our journey towards maximizing revenue and customer lifetime value. […]

Ways To Make Your Customer Feel Valued With Promotions

Posted on June 4th, 2015 by

The promotional offer has become a key tool for SaaS businesses and is now used at every stage of the digital commerce lifecycle, from acquisition to renewal. Promotions are powerful and persuasive. They can be the final nudge that drives a new trial subscription or turns a free subscriber into a paying customer. But, if used indiscriminately, they can also undermine your revenue strategy and value of your product. […]

Maximize Profits by Understanding Your Customer’s Digital Lifecycle

Posted on February 2nd, 2015 by

While every customer is unique in their own way, acquire enough of them and you begin to recognize patterns that can help you get and keep more over the long haul. In our experience, one of the most important patterns you can recognize and learn from is the customer lifecycle. The digital lifecycle, in particular, contains five typical stages that the customer moves through: acquisition, activation, up‐selling and/or cross‐selling, upgrading, and renewal. As the customers progress through each stage, they are presented with a particular experience that will ultimately determine their overall value to you throughout their lifecycle.  […]