Rethink Commerce Blog

Posts Tagged ‘promotions’

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Posted on November 29th, 2016 by

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put together a list of best practices and scenarios so you can test whether your next promotions not only acquire new customers more efficiently, but also boost metrics like customer value and recurring revenue. […]

Best Strategies For Upgrading Your SaaS Users

Posted on October 21st, 2015 by

Increased revenue and stabilized customer retention are the bedrocks of the SaaS industry.

In order to keep increasing monthly revenues and offset the cost of churn and customer acquisition, expansion revenue becomes vitally important to the success of your SaaS company.

Expansion revenue is key to growing monthly recurring revenue, because at its core is the idea that it’s easier and more cost-effective to increase the amount of money generated from current customers upgrading their service, than it is to market to and acquire new customers. By compelling current customers to upgrade, you’ll have a ready source of expansion revenue.
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Ways To Make Your Customer Feel Valued With Promotions

Posted on June 4th, 2015 by

The promotional offer has become a key tool for SaaS businesses and is now used at every stage of the digital commerce lifecycle, from acquisition to renewal. Promotions are powerful and persuasive. They can be the final nudge that drives a new trial subscription or turns a free subscriber into a paying customer. But, if used indiscriminately, they can also undermine your revenue strategy and value of your product. […]