Rethink Commerce Blog

Posts Tagged ‘profit margin’

5 Steps To Boost Your Customer’s Lifetime Value

Posted on September 10th, 2015 by

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Customer Lifetime Value (CLV). CLV predicts the value of revenue that you’ll receive from a customer over his lifetime. Once you know that value, you know how much you should spend on marketing and customer acquisition . Determining CLV is especially critical to SaaS providers, because of the complexities in determining customer acquisition costs from, for example, freemium models and variable subscription rates. […]