Rethink Commerce Blog

Posts Tagged ‘PPC’

Paid Search in 2012: 7 Key Areas to Focus

Posted on March 19th, 2012 by

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position2 we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learnings, strategies and best practices. […]

The Positive Effect of Adding Negative Keywords

Posted on November 18th, 2011 by

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads from triggering for specific search queries.

For instance if you are a iPhone reseller and “iPhone” is one of your keywords, each time somebody does a search for that keyword your ad will be displayed- this is a good thing. What is probably not good is if your ads also showed up for a search on “iPhone problems”. To avoid this and bloating total impressions with irrelevant searches it’s important to add “Problem” as your negative keyword. This way “iPhone Problem(s)” search query would not trigger your text ads. […]

150+ Negative Keywords for Software Selling AdWords Campaigns

Posted on September 24th, 2009 by

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickiest aspects we should be in control of is the use of negative keywords, because they are the toughest candidate for wasting our money and for getting on the nerves of Google users, as it was eloquently explained by Linda Bustos on Get Elastic blog.

Negative keywords in your AdWords keyword list are those for which your ads will not show in search queries containing them.  You can get the general information about negative keywords directly from the AdWords blog.

When you’re trying to sell software through PPC campaigns, your goal is to obtain qualified leads to your software selling business, not to get as much and as untargeted traffic as possible. And that’s when negative keywords come in. Or out, actually:). […]