Rethink Commerce Blog

Posts Tagged ‘personalization’

Partner Blogpost: Creating Customer Loyalty For Exclusive Target Markets

Posted on January 21st, 2016 by

As companies and brands, we are all in the business of attracting new buyers, in hopes of turning them into loyal customers and ultimately reaping the benefits of customer lifetime value. While marketers are putting time, money and effort into these campaigns, a recent Accenture survey on customer loyalty found some disappointing stats. They determined that only 28% of consumers are loyal to their brands, and 31% are willing to recommend a brand to others. These numbers are much lower than many companies want to see . […]

Top Tips To Upsell Your Customers Using Email Marketing

Posted on June 9th, 2015 by

The term upselling often conjures up negative thoughts of over-zealous salespeople or fast food. How many times have we heard, “Would you like to make that a combo?” […]

Is Your Software Sales Process Stuck in the 80s?

Posted on November 22nd, 2013 by

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old-school sales techniques that just feel… dated. […]