Rethink Commerce Blog

Posts Tagged ‘optimization’

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]

Optimize Or Die… Or, Just Read A Book

Posted on March 2nd, 2016 by

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (“will I get more sales if I change this call-to-action?”) to calorie consumption (“will I lose weight if I eat more kale?”). But what does “optimize” really mean? […]

Can Better Payments Boost Sales 11%, Instantly?

Posted on July 30th, 2014 by

Payments may seem simple and unimportant – they just involve exchanging money for goods or services, right? Even young kids can go to the store and buy candy for pennies, or (these days) make bids on eBay for interesting comics or toys. But modern payments have the potential to be much more, and to contribute to your bottom line as a merchant as well. A more dynamic payments layer can become another important ally in your quest to sell more services more expertly, and even boost your sales by more than ten percent without any additional effort on your part. […]

3 factors that have impact on Conversion Rate

Posted on November 18th, 2009 by

For the last couple of months there has been a frenzy here in our web marketing department about A/B testing and Conversion Rates. Why the frenzy? Basically because all elements came into place: we developed a high performance A/B testing module within the eCommerce platform, we finished rolling out Omniture Site Catalyst on the shopping carts and we improved the template editing areas for all the accounts so it’s easier than ever to start testing templates.

We have finished quite some tests so far, some with better results than others, so we are pretty confident on making some bold statements on the 3 factors that impact conversion rate in our experiences. […]