Rethink Commerce Blog

Posts Tagged ‘online services’

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

Posted on September 22nd, 2015 by

“Less is more”, the old adage goes, and we’ve confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased conversion rates by an impressive 12%. And all it took to make such a big difference was eliminating a few fields on the Billing form. […]

Negative Churn, and Why It Should Be Your Goal as a SaaS Business

Posted on September 11th, 2015 by

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate. […]

5 Steps To Boost Your Customer’s Lifetime Value

Posted on September 10th, 2015 by

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Customer Lifetime Value (CLV). CLV predicts the value of revenue that you’ll receive from a customer over his lifetime. Once you know that value, you know how much you should spend on marketing and customer acquisition . Determining CLV is especially critical to SaaS providers, because of the complexities in determining customer acquisition costs from, for example, freemium models and variable subscription rates. […]

Industry Buzz – July 2015

Posted on August 10th, 2015 by

Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and be updated on new blogposts, whitepapers, webinars and more on how to grow your software and services business. […]

Increase Upgrades By Improving Customer Support

Posted on August 4th, 2015 by

SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are so focused on creating and improving a great product that customer service falls by the wayside. The truth is, regardless of what industry you are in, excellent customer support can significantly benefit your business. One important area that can benefit directly from great customer support is product upgrades. […]