Rethink Commerce Blog

Posts Tagged ‘online sales’

Fields of Gold for (e)Commerce – Happy 20th Birthday!

Posted on August 28th, 2014 by

This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.

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What Online Sales Can Learn from Frogger

Posted on October 4th, 2013 by

Help buyers navigate a new world where time is short and stakes are high

Our constantly connected world has blurred the lines between personal, professional, and social lives, creating one big freeway of accelerating demands. Greater access to tools and information have leveled the playing field, giving individuals amped-up buying power and making it more difficult to market to people who have increasingly diverse purchasing needs as well as increasingly divided attention. […]

Redefining Vendor-Partner-Customer Relationships across Sales Channels

Posted on November 12th, 2012 by

Software as a service is shifting the software industry away from upfront implementation models and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than transactional, customer relationships, where self-service and customer support are increasingly intertwined. As SaaS vendors look to expand their sales channels and transition partner sales to subscription models, they may discover that traditional channel partners are not always well equipped to manage SaaS accounts. The changing software sales model requires new levels of partner oversight by vendors and increased customer outreach efforts by partners in order to succeed. Here are some steps toward achieving success with partner-based SaaS sales models. […]

How’s the Holiday Shopping Season Looking for You?

Posted on October 25th, 2012 by

Boosting Sales from Black Friday to Cyber Monday and Beyond

It’s the end of October already! Do you have something planned to spark orders for the holiday shopping season? The season officially starts on Black Friday (which falls on November 23rd this year), and the following “Cyber Monday” ( November 26th) may hold even greater promise for online retailers. As we have seen over the past few years, eCommerce spending during the holiday period has been constantly increasing. So whether you’re a software vendor or an affiliate, you should get busy planning effective ways to monetize the upcoming shopping sprees. There’s less than a month until go time! […]

When the going gets tough, the tough get going… international

Posted on April 10th, 2009 by

A recession is a good time to sit back and analyze your go to market strategy and, part of this, to think about going international, online or through a reseller network. You may be already selling internationally in same language markets/through a few reseller partners – now is a good time to expand. […]