Rethink Commerce Blog

Posts Tagged ‘online purchase’

Why the “e” Dropped from eCommerce

Posted on October 22nd, 2014 by

From One-Off Buys to Long-Term Relationships in Digital Commerce

Forget e-commerce – digital commerce is here to stay. Analysts have recognized the change, officially rebranding their E-commerce coverage under the Digital Commerce name. The change makes a lot of sense, particularly given the rising importance of digital into the multi-channel commerce space. […]

Fields of Gold for (e)Commerce – Happy 20th Birthday!

Posted on August 28th, 2014 by

This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.

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