Rethink Commerce Blog

Posts Tagged ‘online marketing’

Why And How You Should Be Testing Your Trial Sign-Up Forms

Posted on May 8th, 2015 by

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While the value of testing is undisputed, the overwhelming number of things that can be tested can cause SaaS marketers to overlook the most important elements, such as the trial sign-up form. […]

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

Posted on April 30th, 2015 by

You’ve done the legwork and made smart investments in online marketing and advertising and now your hard work is starting to pay off. Your pipeline is stocked with quality leads and free-trial users primed for conversion. But now you face what is actually one of the most difficult challenges for those in the SaaS industry: converting the free trial users into paying customers. […]