Rethink Commerce Blog

Posts Tagged ‘negative keywords’

Paid Search in 2012: 7 Key Areas to Focus

Posted on March 19th, 2012 by

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position2 we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learnings, strategies and best practices. […]

The Positive Effect of Adding Negative Keywords

Posted on November 18th, 2011 by

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads from triggering for specific search queries.

For instance if you are a iPhone reseller and “iPhone” is one of your keywords, each time somebody does a search for that keyword your ad will be displayed- this is a good thing. What is probably not good is if your ads also showed up for a search on “iPhone problems”. To avoid this and bloating total impressions with irrelevant searches it’s important to add “Problem” as your negative keyword. This way “iPhone Problem(s)” search query would not trigger your text ads. […]