Rethink Commerce Blog

Posts Tagged ‘monetization’

The New Commerce Systems of Record Are Coming

Posted on November 21st, 2014 by

Listen, my children, and ye shall hear – that the new commerce systems of record are here! Okay, maybe the arrival of new ways of tracking eCommerce customers isn’t quite as important as the advance of the British in 1775, but it’s still a pretty big deal for those of us in the industry. The old “One if by land, and two if by sea” adage is now being translated into more complete accountability for all the numbers, no matter what they represent or where they come from. Accountability requires control, which can be difficult to exert over lots of disparate systems. […]

Monetizing the Internet of Things

Posted on August 27th, 2013 by

I recently discovered, and love my new Jawbone UP. From tracking my sleep patterns (erratic) to the activity levels (low), its giving me a fresh insight into my ever-expanding mid-section.

What is more interesting is the explosion of devices with IP addresses such as the UP – called the Internet of Things (IoT) by the industry pundits. And its not just the tablets, smartphones and PCs which are growing as well, but this entire new category of contextual systems (local, social, sensors, wearables) that are going to revolutionize big data collection, analytics and improve our understanding of some core issues that affect health, fitness and other human issues. […]