Mobile payments are a hot topic, and they keep getting hotter—for good reason. Thanks to the incredible ease of use and accessibility, they deliver unprecedented convenience for consumers and can increase revenue for companies.
With 5 billion mobile users in the world, compared with just 1.2 billion people with bank accounts, mobile payments offer a major opportunity for companies to reach new markets, increase sales, experiment with new technologies, and catch buyers exactly at the moment they’re ready to make a purchase.
Let’s take a look at some details to consider when evaluating mobile payments. […]