Rethink Commerce Blog

Posts Tagged ‘mobile commerce’

Fields of Gold for (e)Commerce – Happy 20th Birthday!

Posted on August 28th, 2014 by

This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.

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Top Ten Ways to Improve Mobile Shopping Cart Conversions

Posted on December 20th, 2012 by

Smaller, mobile screens are increasingly indispensable tools used to perform day-to-day activities, changing mundane tasks like no other computing paradigm before them. The frenetic, consumer-driven explosion of mobile device and the new breed of always-connected users are changing commerce, from local brick and mortar outlets to cloud-powered online stores serving a global audience. It’s only natural—and even necessary—to optimize the shopping cart for scenarios involving mobile devices, especially considering industry growth trends. […]

Using APIs to Support Everywhere eCommerce Across Customer Touchpoints

Posted on November 6th, 2012 by

APIs should be on any eCommerce company’s short list of strategies for improving the bottom line, particularly when working to monetize the impact of disruptive technologies such as mobile and cloud. By exposing and providing access to the many inter-connected processes involved in eCommerce transactions, Application Programming Interfaces can give your business an edge when adapting to emerging technologies and services as well as constantly evolving consumer preferences and behavior. […]

Mobile Commerce Trends: Tablet Sales Are Exploding

Posted on September 24th, 2012 by

Mobile commerce, or mCommerce, requires traditional online commerce strategies to evolve to accommodate consumer preferences necessitated by new generation, always-on mobile devices. In order to keep up with rapidly changing consumer demands, companies must closely track sales trends in mobile devices and plan their offerings accordingly. […]