Photo credit: NARA(SPB) - National Archives and Records Administration, Still Picture Branch

Unless you’ve been on a raft in the middle of the Pacific this last month, you’ve noticed more than a few financial sharks circling around your microISV or startup.

The Credit Crunch, Iceland – the hedge fund with glaciers – hitting the Titanic of ansy bankers and locking up more than few billion pounds in the U.K., Germany, with banks being reorganized faster than a new round of beer during Octoberfest; the United States – partly nationalizing its banking system in order preserve the Free Enterprise System (sic), governments changing their tune and throwing hundreds of billions of dollars around: Something is Going On. Call it the Global Economic Crisis, with film on every newscast.

I can’t tell you how much of the Global Economic Crisis is real, hype, or somewhere in between. I can tell you the other economic crisis, the measurable slowdowns in consumer/business spending, rise in layoffs and unemployment and flat or negative economic growth is real, and its name is Recession and it’s going to impact every IT company large and small.

During SIC last year, I’ve got the chance to attend Bob Walsh’s presentation on Business blogging for microISVs, and back then I’ve noticed how the audience was very interested in using blogs to gain more exposure and ultimately sales.

I think you can find hundreds of articles on the Web debating the importance of business blogging but not so many related to microISV and that’s why it’s an interesting subject. MicroISVs have some specific characteristics that don’t fit perfectly in the regular debates about business blogging.

I’m sure that being a one-two man company changes the perspective over blogging: it’s already hard work doing what you do, adding a blog would just be an extra hat on top of the 47 hats Bob Walsh says a microISV owner should wear. That’s why I will stay away from the classical pro-blogging articles and just try to answer some very basic questions that I’m sure you have.