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During SIC last year, I’ve got the chance to attend Bob Walsh’s presentation on Business blogging for microISVs, and back then I’ve noticed how the audience was very interested in using blogs to gain more exposure and ultimately sales.

I think you can find hundreds of articles on the Web debating the importance of business blogging but not so many related to microISV and that’s why it’s an interesting subject. MicroISVs have some specific characteristics that don’t fit perfectly in the regular debates about business blogging.

I’m sure that being a one-two man company changes the perspective over blogging: it’s already hard work doing what you do, adding a blog would just be an extra hat on top of the 47 hats Bob Walsh says a microISV owner should wear. That’s why I will stay away from the classical pro-blogging articles and just try to answer some very basic questions that I’m sure you have.