Rethink Commerce Blog

Posts Tagged ‘marketing tools’

Optimize Conversions with the Avangate Spring Release ’15

Posted on March 26th, 2015 by

Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals.

The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value. […]

Marketing Tools: Testing eCommerce Sites Globally

Posted on May 5th, 2014 by

If you, like me, work in a business with a global reach, I suspect on more than one occasion you have wished you could teleport yourself around the world to be able to check something in another country. Whilst it would be handy to be able to teleport yourself over to Brazil to check out a cocktail bar in Copacabana, I’m referring to that SEO campaign for New Zealand that you have been working on for your client, or that localized UI for the Punjabi version of your site, or, to check that Boleto Bancario is only being offered to customers with a Brazilian geo-IP. […]