Rethink Commerce Blog

Posts Tagged ‘marketing strategy’

Make Things Easier with Marketing Automation for SaaS Business

Posted on March 15th, 2016 by

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automated systems, and marketing is no different. Marketing is best managed as a system, and like any system, its constituent parts must work together smoothly to ensure the successful functioning of the whole. […]

Development Of Loyalty Programs Is A Win-Win

Posted on July 30th, 2015 by

Here’s a riddle for you. Name a marketing strategy that can boost a company’s growth, help retain customers, increase sales, provide valuable market research, and costs very little to implement? The answer is a loyalty program. An effective loyalty program can help you build a loyal customer base that will keep your company growing for years to come. […]

Best Strategies For Upgrading Your SaaS Users

Posted on June 18th, 2015 by

Generating revenue from new customers is a critical part of every SaaS business’ marketing strategy. But in the push to build up the business through new acquisitions, many SaaS companies neglect the revenue moments provided by existing customers. […]

The Art Of Cross-Selling: What You Need To Know To Grow Your Online Business

Posted on June 15th, 2015 by

Cross-selling is a marketing strategy that has had a long history of success for brick-and-mortar businesses. It’s something we encounter every day and, most likely, don’t think twice about it. It’s the store that places the toy and its accessories in the same display or the impulse items next to the checkout stand. […]