Rethink Commerce Blog

Posts Tagged ‘marketing strategies’

3 Strategies That Will Increase Customer Acquisition and Retention

Posted on December 8th, 2015 by

It should go without saying that the first step toward having success with a SaaS business is offering high-quality products and services that add real value to your customers’ lives.

But even with great products that sell themselves, you still need effective marketing and customer relationship management to take you to step two and beyond.

Why? Well, If your prospects aren’t clear about how your product would benefit them, they may decide to go with your competitor. Or if your current customers don’t feel you value their business, they may decide not to renew. In the competitive SaaS environment, it’s crucial to use all the tools at your disposal to both gain and retain a robust clientele that is engaged with your brand and confident in the value you’re offering them. […]

Industry Buzz – March 2015

Posted on April 10th, 2015 by

Hi sellers,

Enjoy last month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and services business. […]