Rethink Commerce Blog

Posts Tagged ‘marketing automation’

Make Things Easier with Marketing Automation for SaaS Business

Posted on March 15th, 2016 by

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automated systems, and marketing is no different. Marketing is best managed as a system, and like any system, its constituent parts must work together smoothly to ensure the successful functioning of the whole. […]

Commerce Automation and 5 Key Takeaways from the TechnologyAdvice Expert Interview

Posted on October 27th, 2015 by

Raj Badarinath, the VP of Marketing and Growth Services at Avangate, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. […]

3 Ways To Increase Your SaaS Trial Conversions

Posted on April 14th, 2015 by

Every SaaS company has two goals when it comes to trial conversions:

  1. Getting more prospects to sign up for a product trial, and
  2. Converting trial users into paid subscribers.

Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. […]

Everything You Wanted to Know About Customer Acquisition for SaaS

Posted on February 20th, 2015 by

Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquisition, many companies end up wasting precious time, money and resources in the wrong strategies, channels and metrics. The wrong approach is, in fact, responsible for dwindling subscriptions, decreasing recurring revenue and inevitable failure that befall many an unfortunate SaaS company. […]

Mind the Gap: What James Bond Can Teach Us About Software Sales

Posted on December 11th, 2013 by

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they stick buyers in situations that are impossible to get out of.

mind_the_gap

James Bond also ends up in these situations a lot, but then again, he’s a little better trained (and perhaps in better shape) than most software buyers. Plus, it’s his job to get out of sticky situations. […]

What Online Sales Can Learn from Frogger

Posted on October 4th, 2013 by

Help buyers navigate a new world where time is short and stakes are high

Our constantly connected world has blurred the lines between personal, professional, and social lives, creating one big freeway of accelerating demands. Greater access to tools and information have leveled the playing field, giving individuals amped-up buying power and making it more difficult to market to people who have increasingly diverse purchasing needs as well as increasingly divided attention. […]