Rethink Commerce Blog

Posts Tagged ‘increase sales’

Take Advantage Our Cyber Monday Promotion and the Limited-time Saving Offers!

Posted on November 25th, 2015 by

In honor of the international online shopping day Cyber Monday, our vendors have prepared exclusive offers that are just too good to ignore. Deals include discount coupons of up to 60% on hot software products and other digital goods, including professional tools and audio & video and system utilities titles. This is a limited-time offer, so make sure to act now to take advantage of it.   […]

How To Write Strong Renewal Emails That Boost Revenue

Posted on November 23rd, 2015 by

According to a 2015 Marketing Cloud’s latest State Of Marketing Report, 20 percent of primary business revenue stem directly from email marketing. It’s clear that a result-driven email marketing strategy is a powerful tool—perhaps critically so in the SaaS world. As smart and carefully crafted renewal emails increase retention and create the stable revenue SaaS companies rely on, periodic review of your emails should be a key part of your engagement strategy.  […]

Reduce Churn By Improving Your Customer Experience

Posted on October 19th, 2015 by

It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth companies have churn less than five percent.

One of the most important factors impacting churn is the customer experience. If your customer has a positive experience, they will keep coming back ensuring usage, repeat sales, and eventually, referrals in a positive upward loop. […]

The Advantages Of A/B Testing Your Upsell Offers

Posted on July 22nd, 2015 by

Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so much subjective value. In many instances, the value the market places on a SaaS product or service doesn’t always equal the development costs. Often, the most valuable offering was the simplest to develop. As a result, it’s incredibly easy to under or over value a service when setting the price. And that’s not even taking into account buyer psychology. […]

When You Should Be Pushing Your Upgrades To Maximize Sales

Posted on July 21st, 2015 by

“Timing is everything” is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, getting those customers to upgrade or buy additional features, and ultimately, turning them into your very own product advocates. When you calibrate your marketing strategy to sync your messages with the cycle, you’ll decrease customer acquisition cost, minimize churn, and increase customer lifetime value.  […]

Ways To Make Your Customer Feel Valued With Promotions

Posted on June 4th, 2015 by

The promotional offer has become a key tool for SaaS businesses and is now used at every stage of the digital commerce lifecycle, from acquisition to renewal. Promotions are powerful and persuasive. They can be the final nudge that drives a new trial subscription or turns a free subscriber into a paying customer. But, if used indiscriminately, they can also undermine your revenue strategy and value of your product. […]