Rethink Commerce Blog

Posts Tagged ‘increase sales’

The Anatomy of an Affiliate Program

Posted on November 15th, 2016 by

An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition channel for a software merchant. In addition, affiliate partnerships will enhance your brand, drive awareness and increase overall sales for the merchant.

Here is what we believe to be the anatomy of a successful affiliate program. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]

Six SaaS Growth Hacks For Customer Renewals

Posted on January 6th, 2016 by

As a SaaS manager, no one needs to tell you how important renewals are to your business’s growth. You know it’s critical. However, knowing you need to reduce churn and putting in place an effective strategy to accomplish it are two completely different things. The fact is, decreasing SaaS churn is a goal that eludes many of us, which isn’t good as a high churn rate is almost certainly a recipe for failure. […]

Affiliate Success Story – Michael Robichaud Interview

Posted on December 11th, 2015 by

Michael Robichaud has been a full-time affiliate marketer since 2007 and has a background in sales, marketing and SEO. He has a network of over 300 websites in a variety of niches, many of them targeting the software and digital downloads niche. Michael’s most recent project is a network of software discount sites including SoftwareCoupons.com. […]

3 Strategies That Will Increase Customer Acquisition and Retention

Posted on December 8th, 2015 by

It should go without saying that the first step toward having success with a SaaS business is offering high-quality products and services that add real value to your customers’ lives. But even with great products that sell themselves, you still need effective marketing and customer relationship management to take you to step two and beyond. Why? Well, If your prospects aren’t clear about how your product would benefit them, they may decide to go with your competitor. Or if your current customers don’t feel you value their business, they may decide not to renew. In the competitive SaaS environment, it’s crucial to use all the tools at your disposal to both gain and retain a robust clientele that is engaged with your brand and confident in the value you’re offering them. […]

Take Advantage Our Cyber Monday Promotion and the Limited-time Saving Offers!

Posted on November 25th, 2015 by

In honor of the international online shopping day Cyber Monday, our vendors have prepared exclusive offers that are just too good to ignore. Deals include discount coupons of up to 60% on hot software products and other digital goods, including professional tools and audio & video and system utilities titles. This is a limited-time offer, so make sure to act now to take advantage of it.   […]