It should go without saying that the first step toward having success with a SaaS business is offering high-quality products and services that add real value to your customers’ lives.
But even with great products that sell themselves, you still need effective marketing and customer relationship management to take you to step two and beyond.
Why? Well, If your prospects aren’t clear about how your product would benefit them, they may decide to go with your competitor. Or if your current customers don’t feel you value their business, they may decide not to renew. In the competitive SaaS environment, it’s crucial to use all the tools at your disposal to both gain and retain a robust clientele that is engaged with your brand and confident in the value you’re offering them. […]