Rethink Commerce Blog

Posts Tagged ‘increase revenue’

How to Implement a Winning SaaS Renewal Strategy

Posted on March 17th, 2016 by

You’ve heard the speech about renewals over and over. No one needs to tell you that a successful renewal strategy is critical to the growth of a SaaS company. Or that it costs five times more to recruit a new customer than to retain an existing one. However, research shows that many companies are still not giving renewals the focus they deserve. That’s a shame, because implementing a winning SaaS renewal strategy really comes down to acknowledging just two facts about why you are losing customers. […]

How to Prevent Users From Abandoning Your SaaS Solution

Posted on March 10th, 2016 by

The rise of SaaS and cloud-based applications has levelled the technological playing field for businesses, and even individuals. Thanks to SaaS, small businesses now have the same access to cutting-edge tools as big corporations. Solutions are affordable, require no hardware investment, and do not need an IT department to implement. However, the subscription model, and consequent lack of long-term financial investment, also makes it easy for users to jump ship. How can you prevent users from abandoning your SaaS solution? Simply put, they must be invested. They must depend on your software so much that doing without it would detrimentally affect their ability to run their business. Here are four ways to do this. […]

Negative Churn, and Why It Should Be Your Goal as a SaaS Business

Posted on September 11th, 2015 by

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate. […]

5 Steps To Boost Your Customer’s Lifetime Value

Posted on September 10th, 2015 by

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Customer Lifetime Value (CLV). CLV predicts the value of revenue that you’ll receive from a customer over his lifetime. Once you know that value, you know how much you should spend on marketing and customer acquisition . Determining CLV is especially critical to SaaS providers, because of the complexities in determining customer acquisition costs from, for example, freemium models and variable subscription rates. […]

The Art Of Cross-Selling: What You Need To Know To Grow Your Online Business

Posted on June 15th, 2015 by

Cross-selling is a marketing strategy that has had a long history of success for brick-and-mortar businesses. It’s something we encounter every day and, most likely, don’t think twice about it. It’s the store that places the toy and its accessories in the same display or the impulse items next to the checkout stand. […]

Why Expansion Revenue Is Critical To Your SaaS Business

Posted on April 23rd, 2015 by

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. […]