Rethink Commerce Blog

I recently had the pleasure of speaking to Pallav Nadhani, CEO and co-founder of FusionCharts, an industry leader in creating data visualization tools. Pallav is also involved in a new start-up, Collabion, focused on charts for SharePoint. Here’s a part of that conversation where we’ve captured the interesting journey of FusionCharts and future plans for both these companies. […]

If you work in this business, now is the perfect time to make your voice heard: share your thoughts in the most comprehensive survey on the affiliate landscape: the AffStat Survey. For the last thirteen years, the information contained in the report has mirrored this ever-changing industry, unveiling many trends, hot points and concerns that are crucial for any affiliate business. […]

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, the work is still not over. The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. Proper strategies and communication are essential for reducing voluntary churn, but involuntary churn is most often caused by the improper tools. […]

The first quarter of 2016 brought with it a number of interesting statistics and trends in global digital commerce. New countries are high risers, while former niche payment methods are slowly becoming the new norm. We have summarized all that and more in Avangate’s Quarterly Digital Commerce Benchmark. Here are 5 of our key findings. […]

Inbound marketing, as a concept and a marketing philosophy, has spread rapidly in the last few years, promising higher conversion and customer. Its core tenets can be used for nearly any business or industry, including and especially SaaS. The SaaS industry faces many unique challenges that can be more adequately addressed through inbound marketing than almost any other marketing strategy. Keep reading to find out how leveraging inbound marketing can increase your SaaS sales.
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Customer satisfaction drives renewal rates—most every SaaS company is aware of this fact. However, customer satisfaction is an objective measure that can mean different things to different people. Some customers are satisfied when prices are low, others are satisfied when features reflect their needs, and still others are satisfied when they receive a great deal of support. […]