Rethink Commerce Blog

Posts Tagged ‘increase conversion rates’

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

4 Strategies To Increase Your Trial-Subscription Conversion

Posted on May 4th, 2015 by

The powerful allure of the free trial has made it the cornerstone of practically every digital goods vendors acquisition strategy. And for good reason. Trials give buyers an unmediated view of your product or service and allow them to evaluate the features and benefits on their own merits. If your goods have value, and you’ve done a good job of demonstrating that, then, in theory, the trial should always lead to a paid activation. The reality, however, is something more complicated. In fact, the average trial user only converts to a paying customer 15 to 20 percent of the time. And because, on average, only two percent of visitors become trial users, one can reasonably expect only 0.3 percent of visitors to actually become paying customers. […]

Google AdWords Tips – Get Unexpected Assistance from AdExtensions

Posted on May 2nd, 2013 by

Among many options for enhancing ads, Google offers “AdExtensions,” which enable you to include extra content with an ad. In this article, we’ll learn more about AdExtensions, explore each of the extension types in detail, and learn how this feature can help you increase conversion rates. […]

Enabling Customer-Centric Commerce Strategies with the Avangate 2012 Fall Release

Posted on November 16th, 2012 by

This fall, Avangate has extended its collection of business process tools with new agile, customer-centric commerce solutions designed to provide better customer relationship insight, enhance the way you retain and service your customer base, as well as enable you to monetize every touchpoint.

Along with deep SaaS and subscription business support, the Fall Release continues to build the commerce capabilities that all our clients, from small businesses to Fortune 500 companies, need to accelerate their global sales, as they adapt their systems to the growing customer expectations for service and pay-as-you-go pricing. […]