Rethink Commerce Blog

Posts Tagged ‘increase conversion rate’

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Posted on November 29th, 2016 by

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put together a list of best practices and scenarios so you can test whether your next promotions not only acquire new customers more efficiently, but also boost metrics like customer value and recurring revenue. […]

8 Tips to Consider When Creating Pricing Packages for Subscription-based Software

Posted on November 3rd, 2016 by

Subscription software revenue is expected to hit $130 billion by the end of this year. That’s a 21 percent increase over 2015. There’s no doubt, the subscriptions model is gaining ground. However, even the best products can fail in the market, simply because of poor pricing strategies. And the truth is that pricing is hard. Determining the right price and model for your subscription or SaaS offering is one of the most difficult decisions a software business needs to make. Set the initial price tag too high and you risk pricing yourself out of business. Set it too low, and you could find yourself at the bottom of the market, with a customer base unlikely to provide much value over the long-term. Your pricing needs to offer a cost structure that gives customers the innovation, flexibility and service they demand for the price and terms they are willing to pay. […]

Avangate Summer ’16 Release: Increase Recurring Revenue with Extended Pay as You Go Tools

Posted on July 28th, 2016 by

With the Summer 2016 release, Avangate unveils new functionality designed to power recurring revenue momentum, nurturing continuous customer lifetime value (CLTV) growth. Take advantage of the latest capabilities to accelerate time-to-value across the entire subscription lifecycle and fine tune your end-to-end monetization strategy.
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A/B Testing to Increase Conversion Rates

Posted on March 25th, 2016 by

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly start hoping for hugely positive outliers, like a 100% lift in conversion rate. Sometimes, though, a test will show that changing nothing will maximize our revenue. […]

Optimize Or Die… Or, Just Read A Book

Posted on March 2nd, 2016 by

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (“will I get more sales if I change this call-to-action?”) to calorie consumption (“will I lose weight if I eat more kale?”). But what does “optimize” really mean? […]

New pH Metric and the Balanced Landing Page – What’s Yours?

Posted on January 4th, 2016 by

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rates in a similar way. Is a page too acidic and sharp, pushing visitors away with an overly strong point of view that doesn’t relate to them? Is the page too basic and dull, not making the offer clear or compelling enough? Or is something else going on? […]