Rethink Commerce Blog

Posts Tagged ‘improve renewal rates’

Best Strategies For Upgrading Your SaaS Users

Posted on October 21st, 2015 by

Increased revenue and stabilized customer retention are the bedrocks of the SaaS industry.

In order to keep increasing monthly revenues and offset the cost of churn and customer acquisition, expansion revenue becomes vitally important to the success of your SaaS company.

Expansion revenue is key to growing monthly recurring revenue, because at its core is the idea that it’s easier and more cost-effective to increase the amount of money generated from current customers upgrading their service, than it is to market to and acquire new customers. By compelling current customers to upgrade, you’ll have a ready source of expansion revenue.
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