Rethink Commerce Blog

Posts Tagged ‘improve conversion rate’

Trust No One? How Building Trust Can Increase Your Conversion Rate

Posted on October 30th, 2015 by

The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websites – even with the significant role ecommerce plays in our everyday lives. At Avangate, we’ve proven the fact that trust can be a major factor affecting conversion rates. We are strong advocates of research and testing that provide insight into what makes a site or cart trustworthy enough for shoppers to pull the trigger on a purchase. […]