Rethink Commerce Blog

Posts Tagged ‘identify target audience’

Three Ways to Reduce Cost of Sales For Your SaaS Business

Posted on February 15th, 2016 by

Do you know how much you’re REALLY spending to acquire each new customer? No doubt you know the importance of bringing in new clients. It’s the lifeblood of your business. However, there is a point at which you can be spending too much.

In fact, according to For Entrepreneurs, the high cost of sales is the second biggest cause of start-up failure. The cost of sales involves two very important calculations. The first and obvious one includes all the acquisition costs in their entirety. […]