Rethink Commerce Blog

Posts Tagged ‘Google Anaytics’

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

Importance of Capturing PPC Keywords through Analytics

Posted on February 8th, 2012 by

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps improve ROI down to the lowest entity in your campaigns. In case of Paid search it is Keywords.

This article’s focus is to showcase the important of capturing paid search (PPC) keyword data through analytics. Google Analytics (GA) has been considered for this discussion. While you might have a different analytics tool we believe that the information here still applies to your PPC campaigns and you should try and get similar data from your current analytics system. […]