Rethink Commerce Blog

Posts Tagged ‘global ecommerce strategies’

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Posted on November 22nd, 2016 by

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to advertising. In 2014, companies spent $121B (US) globally to drive buyers through their ecommerce sites and purchase funnels. With the increased budgets, though, come greater expectations. And while businesses received approximately $2.5 trillion (US) in combined B2B and B2C online revenue, they also left more than $4 trillion on the table, or, to be exact, in the shopping cart. […]

5 Localization Tips for Software and SaaS Companies

Posted on August 2nd, 2012 by

Internationalization investments designed to take your business beyond the comfort of core markets need a fine-tuned, strategic approach to be successful. Easier said than done? Not if you have the right strategy and the right partner to help you with the heavy-lifting. Globally connected shoppers might be just clicks away, but they’re guaranteed to be drastically different from your core customer base. […]