As a digital company, your business is not bound by conventional borders and has the freedom and opportunity to reach customers anywhere in the world. And just as you look outward for new markets, customers are also looking beyond their physical borders for their goods and services. As a study by KPMG shows, online buyers are increasingly interested and willing to purchase goods from offshore merchants. […]
Say you’re a company wanting to start selling in China, the biggest eCommerce market worldwide—and one with incredible potential for growth. Where would you start? You might try Laurentiu Ghenciu’s CommerceNow presentation on Effective Growth Strategies: Global Commerce in Local Markets, which is full of tips on making the most of your global expansion opportunities. […]
Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.
The first quarter of 2016 brought with it a number of interesting statistics and trends in global digital commerce. New countries are high risers, while former niche payment methods are slowly becoming the new norm. We have summarized all that and more in Avangate’s Quarterly Digital Commerce Benchmark. Here are 5 of our key findings. […]
Digital commerce is becoming increasingly global. Nearly half (44 percent) of digital commerce sales on the Avangate platform are coming from outside of the United States. But, selling globally means acting locally. And as companies quickly discover, a one-size-fits-all-approach won’t cut it once you cross the border. […]