Posts Tagged ‘Geno Prussakov’

7 Ways to Get the Most out of the Holiday Shopping Season

On October 30th, 2012, Avangate hosted a webinar on “How to Get the Most out of the Holiday Shopping Season.” The affiliate thought leader Geno Prussakov, CEO and founder of the award-winning OPM agency AM Navigator LLC, as well as author of two best-selling affiliate program management books, shared his accumulated wisdom on holiday sales. During the 70-minute webinar, Geno emphasized 7 simple hands-on tips that merchants should follow for a successful and profitable shopping season. I also developed 5 structured steps that affiliates should take to insure they’ll be fit and ready for this great seasonal selling opportunity.

How’s the Holiday Shopping Season Looking for You?

Boosting Sales from Black Friday to Cyber Monday and Beyond

It’s the end of October already! Do you have something planned to spark orders for the holiday shopping season? The season officially starts on Black Friday (which falls on November 23rd this year), and the following “Cyber Monday” ( November 26th) may hold even greater promise for online retailers. As we have seen over the past few years, eCommerce spending during the holiday period has been constantly increasing. So whether you’re a software vendor or an affiliate, you should get busy planning effective ways to monetize the upcoming shopping sprees. There’s less than a month until go time!

How To’s for Affiliate Program Managers

If you’re running an affiliate program or at least considering to do so, I think you agree that education  is very important – seeing the best practices, getting to know where and why some were not so successful at this and so on will help take the best decision in order to maximize your affiliate program performance.

Affiliate Marketing Tips from Geno Prussakov

Geno Prussakov Founder of AM Navigator LLC

I recently had the pleasure to interview Geno Prussakov, one of the most important voices in affiliate marketing, founder at AM Navigator LLC. He has been involved in affiliate marketing for over 6 years now, currently helping online businesses succeed with this marketing channel by consulting, speaking and writing on the topic.

Here’s one of the things I like – Geno’s opinion on the issue of affiliate marketing not working:

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