SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your software stand-out from the rest. It’s not just about determining the right price for your subscription or SaaS offering and the product capabilities, it is also about how you get users to see what your offer is about.
Many SaaS providers are adopting a “freemium” model to entice new customers to their platforms. Others, free trials. In this article, we’ll focus on freemium. The gamble here — and the question on many SaaS marketers’ minds—is whether they can actually convert those users from the freemium option to the premium option. […]
While SaaS has many advantages over the traditional software business model, it does come with its own unique challenges. One of the most difficult is creating new sources of recurring revenue from existing customers. Unlike traditional software companies that can generate additional revenue through updates and new releases, SaaS businesses must find new and more creative ways to increase their monthly revenue. One of the most effective to emerge has been using varying pricing as a strategy. […]
Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquisition, many companies end up wasting precious time, money and resources in the wrong strategies, channels and metrics. The wrong approach is, in fact, responsible for dwindling subscriptions, decreasing recurring revenue and inevitable failure that befall many an unfortunate SaaS company. […]
Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a quick blog post. […]
Every now and then we get questions from affiliates seeking our advice on successful affiliate campaigns for software titles. This is a subject that has no universal conclusions, since what may work very well for one can fail for others. However, in this post I will share some of the ideas that were successfully put to work by some of our affiliates, hoping they will serve as inspiration. […]