Rethink Commerce Blog

Posts Tagged ‘free trials’

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

Posted on April 30th, 2015 by

You’ve done the legwork and made smart investments in online marketing and advertising and now your hard work is starting to pay off. Your pipeline is stocked with quality leads and free-trial users primed for conversion. But now you face what is actually one of the most difficult challenges for those in the SaaS industry: converting the free trial users into paying customers. […]

Monetizing the Internet of Things

Posted on August 27th, 2013 by

I recently discovered, and love my new Jawbone UP. From tracking my sleep patterns (erratic) to the activity levels (low), its giving me a fresh insight into my ever-expanding mid-section.

What is more interesting is the explosion of devices with IP addresses such as the UP – called the Internet of Things (IoT) by the industry pundits. And its not just the tablets, smartphones and PCs which are growing as well, but this entire new category of contextual systems (local, social, sensors, wearables) that are going to revolutionize big data collection, analytics and improve our understanding of some core issues that affect health, fitness and other human issues. […]