Rethink Commerce Blog

Posts Tagged ‘free trial’

How to Maximize Free Trial Conversion for Desktop Software

Posted on March 21st, 2017 by

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA (cost per acquisition, or cost per download). […]

How To Boost Revenue by Cross Selling in Your Shopping Cart

Posted on May 27th, 2015 by

SaaS companies face unique challenges on the road to profitability. In the rush to generate revenues and build a customer base, high churn rates and an inability to scale can quickly derail even the best-laid profitability plan. What typically separates the companies that reach profitability from those that don’t is the ability to leverage existing customers. As many SaaS businesses quickly discover, existing customers, not acquisitions, are often the best and most cost-effective sources of new revenue. […]