Rethink Commerce Blog

Posts Tagged ‘ESD’

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

Posted on April 30th, 2015 by

You’ve done the legwork and made smart investments in online marketing and advertising and now your hard work is starting to pay off. Your pipeline is stocked with quality leads and free-trial users primed for conversion. But now you face what is actually one of the most difficult challenges for those in the SaaS industry: converting the free trial users into paying customers. […]

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

Industry Buzz – November 2014

Posted on December 9th, 2014 by

Hi sellers!

If you thought you knew SaaS, think again. The popular delivery mechanism continues to forge ahead and break new ground in the software industry, so we’ve collected tons of tips this month to help you deal with these changes. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. […]

Back to the Future: Is Electronic Software Delivery Making A Big Return?

Posted on November 25th, 2014 by

For the past couple of years, software as a service has been all the rage, with most companies adopting at least some form of online delivery for their products. That evolution has made a lot of sense, because SaaS offers a number of benefits such as fast delivery, convenient access, flexible development, and declining costs, all of which make SaaS attractive to users, developers, and business folks alike. […]