Rethink Commerce Blog

Posts Tagged ‘engage with customers’

3 Strategies That Will Increase Customer Acquisition and Retention

Posted on December 8th, 2015 by

It should go without saying that the first step toward having success with a SaaS business is offering high-quality products and services that add real value to your customers’ lives.

But even with great products that sell themselves, you still need effective marketing and customer relationship management to take you to step two and beyond.

Why? Well, If your prospects aren’t clear about how your product would benefit them, they may decide to go with your competitor. Or if your current customers don’t feel you value their business, they may decide not to renew. In the competitive SaaS environment, it’s crucial to use all the tools at your disposal to both gain and retain a robust clientele that is engaged with your brand and confident in the value you’re offering them. […]

Why Are Big Companies Like Yahoo Hungry For Commerce Startups Like Lexity?

Posted on August 19th, 2013 by

I had a recent conversation on all the recent M&A activity around this increasingly interesting thing, “Commerce.”  The conversation was a familiar one – with most companies I speak with thinking that commerce is a “done” technology, the question at hand was what is going on with Yahoo’s recent acquisition of commerce company, Lexity.  One thing that we agreed upon during our conversation – Lexity’s acquisition illustrates the rapidly growing need across B2C and B2B companies to leverage the wealth of available customer data (commerce, social, loyalty, etc.), engage via compelling online / self-service experiences, and ultimately turn engagement into commerce-driven revenue. […]