Rethink Commerce Blog

Posts Tagged ‘email marketing’

5 Best Practices for Growing Customer Lifetime Value with Email

Posted on November 29th, 2016 by

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing your customer conversion rates and customer lifetime value (CLTV) with email marketing.

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Affiliate Best Practices: Managing Your Email Account

Posted on February 15th, 2016 by

Email marketing isn’t going anywhere, and, in 2016, it will remain one of the leading digital marketing channels . Over one-third of the worldwide population will be using email by the end of 2019, according to Radicati’s Email Statistics Report 2015-2019. Almost everyone I know has at least three email accounts: one “spam address” that they’re using whenever and give it to commercial agents just so they can enter contests and such, one for keeping in touch with friends and companies/publications they are really interested in, and one business email address. The last two ones are obviously the most frequently used ones. […]

How To Write Strong Renewal Emails That Boost Revenue

Posted on November 23rd, 2015 by

According to a 2015 Marketing Cloud’s latest State Of Marketing Report, 20 percent of primary business revenue stem directly from email marketing. It’s clear that a result-driven email marketing strategy is a powerful tool—perhaps critically so in the SaaS world. As smart and carefully crafted renewal emails increase retention and create the stable revenue SaaS companies rely on, periodic review of your emails should be a key part of your engagement strategy.  […]

Top Tips To Upsell Your Customers Using Email Marketing

Posted on June 9th, 2015 by

The term upselling often conjures up negative thoughts of over-zealous salespeople or fast food. How many times have we heard, “Would you like to make that a combo?” […]

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

Posted on April 30th, 2015 by

You’ve done the legwork and made smart investments in online marketing and advertising and now your hard work is starting to pay off. Your pipeline is stocked with quality leads and free-trial users primed for conversion. But now you face what is actually one of the most difficult challenges for those in the SaaS industry: converting the free trial users into paying customers. […]

Industry Buzz – March 2015

Posted on April 10th, 2015 by

Hi sellers,

Enjoy last month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and services business. […]