Rethink Commerce Blog

Posts Tagged ‘ecommerce’

Back to School TIP: Top 10 Myths of Payment Processors

Posted on September 10th, 2014 by

It’s September, which means, summer’s officially over and everyone’s going back to school, and back to school shopping means lots and lots of commerce.

But just as every calculator isn’t a scientific calculator, neither is every payment processor a digital commerce provider.  The problem is, when the packaging looks the same, called the same thing and they both claim to provide the same functionality – how do you tell the difference?

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Fields of Gold for (e)Commerce – Happy 20th Birthday!

Posted on August 28th, 2014 by

This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.

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Avangate on BBC Radio 4: The Disruptive Nature Of Technology And the New Services Economy

Posted on August 18th, 2014 by

Joe Lynam, business reporter with the BBC, interviewed Michael Ni, Avangate’s CMO, on the disruptive nature of technology – and how it shakes up traditional industries. As an intro to his BBC Today Radio 4 reportage, Lynam urged his audience to look at how Amazon changed book-selling and how companies like Uber are threatening the traditional taxi market. But the internet is also helping get people into work who would otherwise be excluded.  […]

Win Back Customers Who Abandon Carts By Using Remarketing Lists

Posted on March 29th, 2013 by

Ecommerce websites inevitably have issues with shopping cart abandonment. As a result, companies invest major resources in finding methods to recapture the attention of buyers who don’t complete purchases.

Just think about the number of people who visit your website every day, download your free products, add items into their carts, and then go into the checkout page and leave without purchasing. You’ve probably already come up with many ways to ask these visitors to come back and purchase, perhaps even offering a small discount to incentivize them to buy. […]

3 crucial conversion rate elements: Trust, Confidence and Security

Posted on March 16th, 2010 by

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the security logos, the product images, adding/removing cross selling? Unfortunately, there is no such thing as a secret formula to it. However, we have found that the absence of 3 elements can influence in a negative way your shopping cart conversion rate: trust, confidence and security. […]

Interested in the software market in China?

Posted on December 2nd, 2009 by

Want to sell software in China?

I bet you do. It’s a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admittedly, there is a software piracy issue that shadows the country, still it’s a huge market and provides sales opportunities, especially in the B2B area.

A good enough reason for Avangate to partner with AliPay, China’s leading online payment service and part of giant Alibaba Group, so Avangate vendors can accept Alipay for China domestic payments in Chinese Renminbi (RMB or CNY). […]