Rethink Commerce Blog

Posts Tagged ‘ecommerce’

Win Back Customers Who Abandon Carts By Using Remarketing Lists

Posted on March 29th, 2013 by

Ecommerce websites inevitably have issues with shopping cart abandonment. As a result, companies invest major resources in finding methods to recapture the attention of buyers who don’t complete purchases. Just think about the number of people who visit your website every day, download your free products, add items into their carts, and then go into the checkout page and leave without purchasing. You’ve probably already come up with many ways to ask these visitors to come back and purchase, perhaps even offering a small discount to incentivize them to buy. […]

3 crucial conversion rate elements: Trust, Confidence and Security

Posted on March 16th, 2010 by

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the security logos, the product images, adding/removing cross selling? Unfortunately, there is no such thing as a secret formula to it. However, we have found that the absence of 3 elements can influence in a negative way your shopping cart conversion rate: trust, confidence and security. […]

Interested in the software market in China?

Posted on December 2nd, 2009 by

Want to sell software in China?

I bet you do. It’s a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admittedly, there is a software piracy issue that shadows the country, still it’s a huge market and provides sales opportunities, especially in the B2B area.

A good enough reason for Avangate to partner with AliPay, China’s leading online payment service and part of giant Alibaba Group, so Avangate vendors can accept Alipay for China domestic payments in Chinese Renminbi (RMB or CNY). […]