Rethink Commerce Blog

Posts Tagged ‘ecommerce platform’

Industry Buzz – August 2016

Posted on September 1st, 2016 by

Hi sellers!

As summer comes to an end, people are embarking on their final vacations and are starting to plan for a busy fall.

Take advantage of these resources to help you win in this rapidly changing market. […]

Maximize Profits by Understanding Your Customer’s Digital Lifecycle

Posted on February 2nd, 2015 by

While every customer is unique in their own way, acquire enough of them and you begin to recognize patterns that can help you get and keep more over the long haul. In our experience, one of the most important patterns you can recognize and learn from is the customer lifecycle. The digital lifecycle, in particular, contains five typical stages that the customer moves through: acquisition, activation, up‐selling and/or cross‐selling, upgrading, and renewal. As the customers progress through each stage, they are presented with a particular experience that will ultimately determine their overall value to you throughout their lifecycle.  […]

Using APIs to Support Everywhere eCommerce Across Customer Touchpoints

Posted on November 6th, 2012 by

APIs should be on any eCommerce company’s short list of strategies for improving the bottom line, particularly when working to monetize the impact of disruptive technologies such as mobile and cloud. By exposing and providing access to the many inter-connected processes involved in eCommerce transactions, Application Programming Interfaces can give your business an edge when adapting to emerging technologies and services as well as constantly evolving consumer preferences and behavior. […]

Get Ideas for Accelerating International Sales at the Avangate Global Software Selling Conference

Posted on October 22nd, 2012 by

When we look at the APAC region, 2 trends increasingly stand out for us. First, globally, we see an increasing number of companies move towards delivering their software as a service – in fact, according to IDC, 8 out of 10 new startups are SaaS-based. The second trend, made obvious by the predictions that China will be the largest eCommerce market by 2015, is that China is rapidly becoming a central hub to the software industry – in fact, it is already home to dozens of high-profile companies such as CDC Software, HiSoft, Neusoft, and certainly to thousands of companies selling software and SaaS on the international market. […]

Business of Software: What Does It Take to Win the Saas Battle

Posted on August 24th, 2012 by

Building a SaaS product is just half the battle – shifting your business to a subscription based model and profitably monetizing it can be quite a challenge due to the complex landscape of global markets, diverse distribution channels, multiple consumer touch-points and changes in buyer behavior and expectations. […]

5 Localization Tips for Software and SaaS Companies

Posted on August 2nd, 2012 by

Internationalization investments designed to take your business beyond the comfort of core markets need a fine-tuned, strategic approach to be successful. Easier said than done? Not if you have the right strategy and the right partner to help you with the heavy-lifting. Globally connected shoppers might be just clicks away, but they’re guaranteed to be drastically different from your core customer base. […]