Mountain View, California… this is the way press releases from Avangate US will begin from now on. But to reach this goal (i.e. the Silicon Valley office) there was (and will be from now on) a tremendous work to be done.

The first step was the Board decision on expanding US operations. Basically Avangate needed fresh blood in US land to feed a healthy business.

The business development itself it’s not a complicated process; you need someone that knows the industry, has good connections and is ready to dedicate a big part of his life to his job.

The business deployment is another story. You need someone inside the company who knows the business in all its details, knows the company culture and is also willing to involve himself in this operation. And that person was me :).