Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a discount is often worth more than a brand they’ve used for a certain time or even a popular and reliable brand worldwide (we’re talking, of course, about similar features of the products being compared).

Of course, discount coupons are not a new technique for affiliate marketers, but in the near future we could easily foresee an abundance of promotions, discounts – let’s call them “deals”.