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I recently attended the first ConversionXL conference, held near Austin, Texas, right before SXSW. Organized by Peep Laja and company from Markitekt, the ConversionXL event brought together about 300 digital marketers from various industries to talk about everything related to conversion rate optimization. […]
Anyone can make a prediction. Few, however, are willing to stick with it over the long haul, especially when the unforeseen can send things sideways. So, when Silicon Angle approached us about participating in their second annual Technology Predictions, we wanted to make sure that whatever we put forth was grounded in the things that we see from our clients on a daily basis and thus more likely to stand up over time. […]
As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more “current” issue. As the beginning of a new year is a time for reflection, we are also reflecting on what will matter most to us in 2013. Customer relationships are certainly top of this list, but we’re thinking about many other elements as well. […]
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